Dignity With Flowers
Business For Good
•
5m 16s
HelpUsGreen is a unique social enterprise based in Kanpur, India. It collects four tonnes of waste flowers everyday from temples and turns it into sustainable products such as organic fertiliser and incense sticks. In doing so they prevent pesticide laden flowers from entering the river Ganges thereby stopping an important polluting element. The waste is hand sorted by marginalised Dalit women previously working mostly as sanitation workers who often faced social discrimination, exploitation and violence. The company provides them with bank accounts, health benefits and insurance, not to mention fair wages. Financial incentives aside, their lives have transformed through this employment. The women feel relieved to have left work that brought them indignity and insecurity. Dignity With Flowers is a film that reveals the story of one such woman Ranjana, who feels her life has turned around. If others do the same Ranjana says, there will be positive change everywhere.
Director: Gautam Pemmaraju
Producers: Our Better World
5 min | India
Languages: English, Hindi
Subtitles: English
FILMMAKER Q&A:
https://simaacademy.com/filmmaker-qa/dignity-with-flowers/
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